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Privacy Policy

Effective Date: February 18, 2026

1. Introduction

Two Rivers Dental Group (“we,” “our,” or “us”) is committed to protecting the privacy and security of our patients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://tworiversdentalgroup.com. By using our website, you consent to the data practices described in this Policy.

 

2. Definitions

  • Personal Information (PII): Information that identifies, relates to, or could reasonably be linked to an individual.
  • Protected Health Information (PHI): Health-related information protected under HIPAA.
  • Service Providers: Third parties who perform services on our behalf.
  • Cookies: Small files stored on your device to enhance website functionality.

 

3. Information We Collect

  • Name, date of birth, address, phone number, email address, insurance information, and dental/medical history submitted through patient intake forms.
  • IP address, browser type, device information, pages visited, and time spent on pages collected automatically.
  • Tracking data collected via Google Analytics and Facebook Pixel.

 

4. When We Collect Information

  • When you submit patient intake forms.
  • When you contact our office through the website.
  • When you browse our website.
  • When interacting with advertisements or social media integrations.

 

5. How We Use Your Information

  • Coordinate and deliver dental care.
  • Verify insurance eligibility.
  • Schedule appointments.
  • Respond to inquiries.
  • Improve website functionality.
  • Analyze website traffic and advertising effectiveness.
  • Maintain compliance with legal and healthcare regulations.

 

6. HIPAA & Data Security

We implement SSL encryption, secure hosting environments, administrative safeguards, and access controls to protect PHI. Access to patient information is restricted to authorized personnel only. We do not process or store credit card information on our website.

 

7. Cookies & Tracking Technologies

We use cookies to improve website performance, analyze traffic patterns, measure advertising performance through Facebook Pixel, and enhance user experience. You may disable cookies through your browser settings. Our website does not currently respond to Do Not Track browser signals.

 

8. Sharing of Information

  • We do not sell, rent, or trade personal information.
  • Information may be shared with insurance providers to coordinate care.
  • Information may be shared with HIPAA-compliant service providers and hosting providers.
  • Information may be disclosed when required by law or to protect patient safety.

 

9. Data Retention

We retain personal and health information in accordance with HIPAA regulations, Oregon state healthcare record retention laws, and applicable federal regulations. Retention periods vary based on regulatory requirements.

 

10. California Privacy Rights (CCPA)

  • California residents may request disclosure of personal information collected.
  • California residents may request deletion of personal information (subject to legal obligations).
  • We do not sell personal information.

 

11. Children’s Privacy

Our website is not directed toward children under 13. We do not knowingly collect personal information from children without parental consent.

 

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites.

 

13. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be reflected by revising the Effective Date above.

 

14. Contact Information

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